World Coffee Research (WCR) is 170+ companies in 29 countries driving collaborative, global R&D to ensure the future of coffee. We are a non-profit agricultural research organization, formed by the world-wide coffee industry in 2012 with the recognition that innovation in coffee agriculture is necessary to deliver increased quality, reduce supply chain risk, and transform coffee producing into a profitable, sustainable livelihood that can meet rising demand while also safeguarding natural resources.
We work urgently to make better plants available and accessible to farmers to enhance coffee productivity, profitability, quality, and climate resilience. In particular, we support the professionalization of nurseries and seed systems, conduct variety trials, and accelerate breeding system modernization.