Café Africa’s work to unlock the full potential of the coffee industry in Africa focuses on seizing the opportunity of both the increasing global coffee demand and Africa’s production potential to contribute to the sustainable alleviation of rural poverty. Founded in 2006, Café Africa initiates and supports the definition and implementation of national coffee sector strategies at the invitation of national authorities and the coffee industry. At the intersection of various coffee-industry stakeholders, Café Africa has been instrumental in introducing revolutionary sustainability practices to industry, influencing the over 40 million people in Africa who depend on for their livelihood.