PUR Projet plants natives trees with its corporate partners in and around coffee parcels in Latin America, Africa and Southeast Asia. PUR Projet also commits to the near-term development of a smallholder impact investment model, focused on the installation of coffee under agroforestry and intercropping on degraded lands. The goal of these programs is to combat deforestation, enhance ecosystem services, provide additional income for coffee Farmers and provide climate change mitigation and adaption. Since 2010, PUR Projet has planted roughly 1.5 mln trees and commits to planting an additional 1.5 mln trees by 2020, and 3 mln by 2025. By 2025 PUR Projet will have planted trees with roughly 12,000 smallholder Farmers in total, an addition of 8,000 Farmers. PUR Projet believes that supporting a healthy ecosystem at the landscape level is the key to the future of sustainable coffee, and is fundamental if we are to achieve a truly deforestation free commodity.
In partnership with: Nespresso Nestle, Ecom, Louis Dreyfus Foundation, Louis Dreyfus Company, Alter Eco