ENSURE THE RESILIENCE OF COFFEE FARMS AND COMMUNITIES by
- Sourcing towards 100% of our permanent coffees through the AAA Sustainable Quality(TM) Program,
- Increasing the share of certified coffees in the AAA supply,
- Innovating in solutions to better farmers’ livelihoods
- Deploying an extensive agroforestry program in the coffee landscapes.
This coffee commitment is part of a larger set of ambitions that the company has defined to deliver against “The Positive Cup” conviction: To make each cup of Nespresso an extraordinary coffee experience, creating pleasure for consumers and benefits for wider society and the environment. The Positive Cup 2020 plan is sustained with a CHF 500 million investment by the company (2014 – 2020).
Sourcing towards 100% of our permanent coffees through the AAA Sustainable Quality(TM) Program: In 2017, the AAA Program continued to expand in east Africa so that 90% of the total coffee volume delivered to Nespresso factories is sourced from the program. The proportion from Rainforest Alliance and/or Fairtrade certified farms also increased reaching 51% ( + 15 percentage point vs. 2014).
Deploying an extensive agroforestry program in the coffee landscapes: Agroforestry and reforestation practices continued to be rolled out as a climate adaptation solution for AAA coffee producers. Over 2.5 million native trees have been planted in and around coffee farms since 2014 in Colombia, Guatemala, Ethiopia, Indonesia and Brazil