Pelican Rouge Coffee Roasters

Pelican Rouge aims to deliver the best coffee in the world, with the understanding that providing the best coffee hinges on the best people, process and product all working together. Introducing sustainable practices – from waste management to energy recovery – has been an essential component to integrating sustainability into Pelican Rouge’s overall operations and has made the goal of producing coffee sustainably into a reality. To continue supporting the growth of sustainable coffee, Pelican Rouge is looking to increase global education on sustainable practices and support the next generation of coffee producers.

Partner Since December 2015

Our Commitments

By 2019, we aim to have implemented a soil improvement program that will help coffee farmers in the region to better understand the relation between soil, nutrition and coffee quality. This multi-party cooperation in Bamenda Cameroon will address 3 key focus areas: 1) enhance sustainable agronomical practices and processing; 2) improve of work and living conditions of coffee farmers; and 3) build the organizational development and governance.

In partnership with: MVO nl, LiveBuild, Direct Source Coffee, PAVIS, BOYO


November 2020

Despite challenges faced in the implementation due to the ongoing civil war in the country, the project was successfully implemented.

Status 100% complete
Target date 2019
Countries targeted Cameroon

100% of the Pelican Rouge coffee from our roasting facility will be sustainably certified by 2023 [either RFA, FT, Organic]

In partnership with: Supply chain partners, certified schemed [partnerships with RFA and FairTrade].

Target date 2023
Countries targeted Africa, Asia, South America

Pelican Rouge Coffee Roasters commits to be net zero, from farm to cup. For scope 1 and 2 emissions, our goal is to become climate neutral by 2030. For scope 3 emissions directly connected to our coffee supply chain, our aim is to be climate neutral by 2040. Through the Selecta coffee fund, we aim to actively reduce and compensate CO2 at the coffee farm level.

Target date 2030
Countries targeted Africa, Asia, Europe, South America

100% of the CO2 emissions related to the coffee supply chain of Pelican Rouge Coffee Brand will be compensated or reduced by 2040

Target date 2035
Countries targeted Africa, Asia, Europe, South America

100% use of recyclable packaging at Pelican Rouge by 2025

Target date 2025
Countries targeted Europe