At The Kroger Co., we are dedicated to our Purpose: To Feed the Human Spirit®. We are nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and 2,761 retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025.

Kroger’s Simple Truth® brand—the largest natural and organic product line in the country—offers more than 1,550 unique products across multiple categories, including grocery, meat, produce, deli, bakery, baby, household essentials and personal care. Simple Truth® and Simple Truth Organic® products are free from 101+ artificial preservatives and ingredients, making natural and organic products more affordable and accessible for customers.

Through Fair Trade, Simple Truth has supported communities in more than 6 countries across the world. Thanks to our customers’ purchases, communities have been able to invest in healthcare, education and scholarships, calamity funds, feeding programs, waste management infrastructure, replanting and much more.

Statement of support

“We’re proud that our Simple Truth Fair Trade Certified products have helped empower farmers, spark sustainable business and support thriving communities. As part of the Sustainable Coffee Challenge, we look forward to deepening our global impact through Kroger’s commitment to continue sourcing 100% Fair Trade Certified coffee for our Simple Truth products.” – Gil Phipps, Vice President of Our Brands, Kroger

Action Networks
Partner Since September 2019

Our Commitments

Kroger's Simple Truth brand is committed to sourcing 100% Fair Trade Certified coffee. We are proud to share that we already source 100% of our Simple Truth coffees from abroad in accordance with Fair Trade standards. We will uphold this commitment as we add new products and new coffee-growing regions—including those in the US—become certified over the next few years.

Target date 2021
Countries targeted Global