Working Towards 100% Responsibly Sourced Coffee & Tea by 2025
In partnership with: Suppliers, International Organizations, NGOs, Governments
Jun 21, 2021
At JDE Peet's we are working towards 100% responsibly sourced coffee by 2025. We recognize the investments farmers are making in committing to sustainable production via third-party certification or verification programmes. That's why coffee that carries a third-party certification or verification forms an important pillar of our responsible sourcing strategy.
Aug 26, 2020
In 2019, together with the Rainforest Alliance we expanded the reach of Common Grounds – i.e. we have assessed and prioritised sustainability issues and are establishing programmes to continuously improve them – from 8 to 15 key origins, representing 98% of our green coffee volumes. To date, Common Grounds has received more than 200 self-assessments from suppliers [thereof 143 self-assessments in 2019, representing an 94% response rate so far as we continue to engage in dialogue with our key suppliers], conducted over 8 independent third-party field assessments across 8 key coffee sourcing origins, and worked with the Rainforest Alliance to carry out independent Origin Issue Assessments in 9 priority countries.
In addition, 21% of our green coffee purchases had a third-party sustainability certification or verification.