By looking beyond FOB and providing coffee farm-gate prices, we can explore the ways in which the prices we pay can be distributed more equitably across the coffee supply chain. In doing so, we can get closer to our goal of ensuring that the prices producers receive are above their costs of production and provide a living income, both of which are integral to securing a sustainable and ethical supply chain of specialty coffee. We think the disclosure [transparency] of farm-gate price is great indicator of equity and sustainability in a supply chain.