Our commitment is to give part of the income from the sale of our packaged coffee in our coffee shop.
May 10, 2021
Analysis of internal factors [behaviors] of the company [how the products used are produced, whether the packaging used is environmentally friendly, whether the machinery used does not consume much energy and other and the analysis of external factors based on the opinion of local society towards sustainability issues. That leads to creating appropriate sustainability marketing campaigns and contents.
The sustainability strategy is separated on three main areas: sustainable production, packaging and waste reduction and sustainable marketing.
Keep on selection of high quality responsibly produced products
Reduction of amount of packaging used
Selection of only environmentally friendly packaging
Our new goal is to create an additional revenue stream for coffee producers to help the obstacles that climate change will lead to their business in the coming years, use of the sales planting of additional trees. Organizing events to introduce more people to the goals and future results of choosing coffee of sustainable origin.
Introducing customers to sustainable coffee
Improving the practices of coffee producers in their coffee farms.
Next month we will start workshops and seminars in Barka, through which people can learn more about the coffee plant and the regions in which it grows and the way it is grown. Our barista Franky will show and make various alternative brewing methods.