Our Collective Commitment

As a tree crop farmed by millions, coffee has the potential to be a sustainable, natural climate solution and once again lead the way on sustainability within the agricultural sector. Coffee consumption continues to rise globally and meeting this would require at least doubling production levels by 2050. If the sector can do so on the existing 10 million hectares of coffee lands over the next 25 years, we can improve the livelihoods and economic viability of farmers and workers, conserve 10M hectares of forest, and avoid at least 1.5GT of carbon emissions. To realize this potential by 2050, we have established the following goals & incremental targets.

© Niel Palmer, CIAT

Crafting Our Collective Commitment

Building on the success and learnings of the past 5 years, in the first half of 2020, the partners in the Sustainable Coffee Challenge defined a set of 2050 goals and interim 2025 targets to unlock unprecedented commitments and actions – individual and collective – towards our joint vision.

2025 Targets


Recognizing the need for more ambitious and transparent sustainability commitments throughout the coffee sector, the initial 5-year targets that together form “our collective commitment” to becoming a sustainable sector by 2050, focus on improving livelihoods + wellbeing, building resilient supply, conserving nature and strengthening market demand.



Challenge Collective Commitment