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What would it take to achieve our goals? How close are we now? What else is needed? What can I do?
These are all questions the coffee sector is asking. Sustainability can be confusing. We use the word to mean so many different things — strengthening market demand, improving producers' livelihoods, conserving nature, sustaining supply. And we often approach it from different starting points and with different lenses.
What if we could see how our individual contributions added up to sector-wide impacts? This is the purpose of the Framework — to provide a collective vision for the sector, a definition of success we can all stand behind and a compass to guide us along the journey. The Framework shows how each action, each path has the ability to make a meaningful contribution towards our ambitious vision. It is also designed to provide guidance to those considering new interventions.
The framework consists of five key components: a common definition of success, a guiding compass, 15 intervention pathways, common impacts and outcomes and a common theory of change showing how the pieces add up to a collective whole.
It was developed by the Sustainable Coffee Challenge partners together with the Global Coffee Platform as part of an inclusive and consultative process. The sustainability journey is ever changing, as are the challenges facing the sector. We expect the framework to adapt and grow over time to meet these changing needs and to guide our actions in making coffee the world's first sustainable agricultural product.
Ensure coffee contributes to improved income and profitability that advances sustainable development opportunities for 25 million coffee growers, workers and their families
Conserve primary and secondary forests, high conservation value areas and other natural resources for enhanced coffee production
Implement sustainable agricultural practices to sustain supply and enable the sector to meet rising consumption and the growing demand for coffee in a socially and environmentally responsible way
We all have a role to play in the transition to a sustainable coffee sector. Although we are taking action on different issues and in different geographies, they all ladder up into a set of common outcomes and impacts.
We have mapped 15 interventions to the United Nations Sustainable Development Goals in order to demonstrate and communicate the contribution the coffee sector is making to sustainable development. The common outcomes serve as a stepping stone between our interventions and the SDGS and our compass points.
The intervention pathways consist of 6 elements that form a common structure for understanding the theory of change underlying each.
These conditions make a geography or issue attractive for investment.
Resources invested to stimulate a change in behavior or practice.
Activities undertaken to provide the knowledge, resources or other inputs necessary to change behavior.
Direct results from the actions taken.
Anticipated medium-term changes that result from the actions taken.
Desired long-term effects of the intervention.