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Focus Area
Improve Livelihoods
Ensure coffee contributes to improved income and profitability that advances sustainable development opportunities for 25 million coffee growers, workers and their families
Focus Area
Conserve Nature
Conserve primary and secondary forests, high conservation value areas and other natural resources for enhanced coffee production
Focus Area
Strengthening Market Demand
Promote, support and invest in context-relevant and specific interventions that provide the necessary incentives and shared value throughout the supply chain
Focus Area
Sustain Supply
Implement sustainable agricultural practices to sustain supply and enable the sector to meet rising consumption and the growing demand for coffee in a socially and environmentally responsible way